Social media marketing offers a host of benefits to take your business to a whole new level. Social media outlets like facebook, twitter, and Pinterest allow you to learn the likes and dislikes of your core followers, to engage with your target audience in an honest and open dialog, and to extend your brand reach to win new customers by utilizing that data in your overall SEO campaign. The input of your followers is a vital resource, serving as a non-stop focus group for your product, marketing campaigns, and testing. This data is readily available for you to adapt and respond to virtually right away, which in turn generates increased revenue!
Social media metrics today are the online version of traditional word-of-mouth or referral-based advertising, which is why likes, tweets, and pins have become relevant signals in Google’s search algorithm. When people are engaged, and the business is listening and participating in the conversation, it humanizes online business.
Making it work requires time, effort and some strategic thinking. As Ellen Lee recently wrote in her Forbes magazine article, “By knowing your audience, interacting with them on their terms, and making engagement easy and attractive, you can elevate your brand and even drive revenue. “