Content Marketing is a marketing strategy where content relevant to consumers is presented in such a way as to attract or “pull” customers to your site. Unlike traditional “push” advertising tactics, content marketing is a cultivation process whereby the business provides useful information to the consumer as well as solicits input from them, establishing a type of ongoing dialog that is of true interest to target consumers. The idea is that by engaging with potential buyers using a content strategy, the business is ultimately rewarded by converting a percentage of these consumers to loyal customers.
An added benefit of implementing a content marketing strategy as a component of a business’s overall marketing blueprint, is that the content itself, when strategically crafted to be in harmony with keywords earmarked for on-page SEO, will provide additional firepower for search engine relevancy. Moreover, content that is relevant and of interest to the targeted audience, will also get an SEO boost through social media signals, as similarly-minded individuals are likely to share this information with their friends, followers, and colleagues.